K11 reinvigorate the mall together with 100 creative powers hailing from different disciplines and cultures, to make K11 MUSEA the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of culture into the new consumer’s daily life. At the core is a 35m high atrium dubbed Opera Theatre, which features hundreds of 1,800 programmable spotlights to resemble a galaxy, evoking curiosity and creativity, taking the form of a galaxy and mysterious body of stars.
Swiss architecture office Evolution Design in partnership with Russian architecture studio T+T architects has designed a spacious multifunctional atrium at the new corporate headquarters of Sberbank in Moscow. The daylight flooded atrium houses diverse coworking spaces and a coffee bar, with the suspended diamond shaped meeting room being the focal point of the internal courtyard. The mirror reflections, glazed internal façade and the use of plants add the sense of spaciousness and continuity.
The project attempts to fuse notable elements from Chinese traditions with modern beauty-appreciation and lifestyle, in a relatively eclectic way. Combining three or more functional sections into a space becomes a kind of trends in China and many other countries, due to customer experience and management operation. The club, swimming pool and restaurant were given three different elements to stand out from each other.
The inspiring principles of the project consist in transforming the prospective clients’ approach towards their tire-dealers and directly involving them in the choice/purchase process. We tried to add new tools which can provide new experiences. Feeling through feelings. Perceiving through the 5 senses. Visual Merchandising. Communication. Products. Environment. Finding a new way of communication, more effective than the simple gadgets which invade the tyres sector, but leaving, however, its technical characteristics and charm unchanged.