Sales Promotion & Branding by Katsumi Tamura & Takahiro Sugawara

Katsumi Tamura & Takahiro Sugawara Shares The Sony Semiconductor Branding Sales Promotion & Branding

Katsumi Tamura & Takahiro Sugawara, the architect of the displayed design Sales Promotion & Branding by Katsumi Tamura & Takahiro Sugawara spells out, This is the Sony branding project for semiconductor products for use in security camera applications. The designs for web sites and exhibitions, which are crucial touch points, were completely redone and new images constructed as part of efforts to strengthen customer relations. Full use was made of the functions of color and form, the essential elements of design, to develop graphic elements that express the distinctive features of the product. These elements were deployed as key visuals to provide the inorganic product with its own expressive face, thereby building up a rich world..

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VIA: http://competition.adesignaward.com/design.php?ID=38025

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