Corporate Identity by Nicole Chai

Nicole Chai Presents The Kumala Reserve Corporate Identity

Nicole Chai, the architect of the displayed project Nicole Chai's Kumala Reserve Corporate Identity spells out, The purpose of the rebranding for Kumala Reserve was to truly link the brand's country of origin - South Africa and attract younger wine drinkers by associating the brand with ancient South African art and giving it a mysterious touch. The elements of South African art, such as masks, fabric patterns, rustic typefaces and rock cracks has been incorporated into the design with the attempt to arouse consumers' fantasies about ancient South African spirit and culture..

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