Trying to open up the river of time, interpretation of the history left behind the carrier of faith, linked to the region in space-time memory, in the context of cultural overlap resonated. Thinking from the dimension of urban living space, it reflects a book island located in the bustling city, showing people's wisdom, culture and spiritual power in a dynamic way.
The Peacock's ancient craftsmanship and contemporary fabrication create an intentional joining of past and present. The cellar comprises one thousand individually handcrafted blue-glazed terra cotta tiles, glistening like the Peacock's feathers. The design team used 3d printing to prototype before working with artisans from the historic porcelain town of Jingdezhen, China to craft the final tiles. Every tile's internal LED illuminates bottles individually, this creates a soft ambiance throughout the cellar. Over three years of fabrication, the team gained great respect for the artisans.
The Ring in Chongqing is a ground-breaking ecological retail destination featuring one of China's largest indoor botanic gardens. A first of its kind for the city, the interior design intertwines retail, nature, culture and experience and comes to life with a 42 meter tall botanical garden, interactive sports and culture, and a creative tenant mix. The power of biophilia and nature is front and center, pushing the agenda forward for retail design.
The whole space is based on white and yellow, which is more fashionable and international. The entrance space continues the water in the sky device. On the one hand, the shape of the top of the hall and the decorative column originates from the elements of the book page, which symbolizes the culture, and the Central Plains culture is an important source of Chinese culture. Taking the book as the shape vividly highlights the profound and long origin of regional culture.
The inspiring principles of the project consist in transforming the prospective clients’ approach towards their tire-dealers and directly involving them in the choice/purchase process. We tried to add new tools which can provide new experiences. Feeling through feelings. Perceiving through the 5 senses. Visual Merchandising. Communication. Products. Environment. Finding a new way of communication, more effective than the simple gadgets which invade the tyres sector, but leaving, however, its technical characteristics and charm unchanged.
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